World Preferred, a competitor to ISO, needed a credible enterprise-oriented image. Persona's strategist identified the "Expert Power Persona." Based on this analysis, the muted, corporate image of World Preferred emerged as the choice after presentation of several concepts.
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- Amer.com technology company
- Anderson Lyall Consulting Group
- Appletree Natural Food
- Autism Canada
- Bogner’s Café Record Label
- Buy & Sell
- Castek Enterprise Software
- CCNS The Information Place
- Comvestigate
- My Decker Capitals
- freedom9
- Governor’s Hill, affluent condominum from Tridel
- HBI College
- Hoover & Nebrig Consulting
- INFO
- LIFT Award
- LSF
- Paris Air Show
- Profile Investigation
- Regional Cablesystems
- The Richmond, downtown living from Tridel
- School Voyageurs
- Smart Vitamins from Jamieson
- Urban Warrior
- Voice IQ software
- Winston Academy
- World Preferred