In 1996, Persona's principals Derek Armstrong and Kam Wai Yu wrote the popular book on Image-Marketing, a discipline they developed in 1988. The book has since been translated into six languages, and is published in paperback as well.
PRODUCT DESCRIPTION
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
- Overcome the two biggest obstacles to success -- invisibility and incredibility
- Capitalize on the five hottest consumer trends to become a market leader
- Employ the 8 Persona Factors -- the most important ways to build image
- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
- Paperback: 240 pages
- Publisher: Fireside (May 8, 1997)
- Language: English
- ISBN-10: 0684802694
- ISBN-13: 978-0684802695
- Product Dimensions: 9.2 x 6.2 x 0.7 inches
REVIEW
–– How Magazine
–– Profit Magazine
“The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals — on image alone.”
— Don Morris, Dayton Daily News
“This book shows how the authors launched major brands and companies of all sizes…brilliant…”
— Studio Magazine
“This top ad team’s book on image marketing makes marketing accountable. It’s proven to work every time.”
— Patti Summerfield, Strategy Magazine
“The Persona Principle is more than the literary equivalent of a shell game…Image Marketing is bound to increase in importance.”
— Debra Phillips, Entrepreneur Magazine