Creative Design

The S=Urge Principle, developed by Persona, is even more critical with outdoor advertising. In a passing moment—walking by, driving by, rocketing by on the transit—an entire story must be told. In one to ten words. With a single image. That’s S=Urge!


S=Urge is the secret to Persona’s 97.5% track record of success in advertising results against client objectives. Tell a quick story, yet a complete story. Create the urge to buy or the call in one glance!


Persona’s outdoor for Tridel, for The Richmond, Consilium and Governor’s Hill, drove unprecidented traffic to sales offices. Our Cadillac Fairview transit ads increased traffic to malls. Find out how we can do it for you.

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