One to Ten Words. A striking image. The art of the display is the highest expression in the art of the uber short story.

Why so short? Literally, the attention span of a passerby, whether in a store, or on the street, or at a tradeshow is seconds—2 seconds according to one study. In the case of displays, we've coached and guided our clients to attention-grabbing graphics that tell a short story in seconds.

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