21st Century Media Planning

Successful media planning for today is dynamic and near-real time. Traditional media has fragmented, on one hand providing better access to tighter audiences, on the other making reach a complex proposition. Online media strategies must go beyond AdWords and pay-for-clicks, taking advantage of the laser-focus targeting available through media strategies that go beyond keywords and demographic slices.


 

Persona's approach is monthly planning, against an annual framework, with weekly reviews and daily watches on the changing dynamics of trends online. We follow not just a media source, but the information they report on, blending the savvy of PR planning with media placement planning.
image

E-marketer data demonstrates why a diverse, real-time media strategy is important. Most of men’s time is spent on computers, approximately twice as much time as on televisions. To reach people on their computers requires a highly dynamic, flexible online media strategy that goes beyond simple keyword ads.

Persona's approach is monthly planning, against an annual framework, with weekly reviews and daily watches on the changing dynamics of trends online. We follow not just a media source, but the information they report on, blending the savvy of PR planning with media placement planning.

crumpled-paper-400