Like signage and posters, tradeshow booths have to tell their story in images and few words, with the added help of special effects and lighting. It’s all about grabbing the passerby’s attention and drawing him or her in.
The advantage of tradeshows is also it's weakness: your audiences are brought together in one place; so are your competitors. You have seconds to capture the attention of harried passersby. Persona's displays are customized to your audiences. In some cases we recommend small closing rooms to allow sales to do their thing. Other times, we build a mini-theatre approach. Always we use dramatic super graphics to grab and hold audiences. And, Persona's famous S=urge method is vital here, where ten words or less is the rule.