Annual Reports


pencil-shaving-200Annual Reports and Policy Documents

Persona, as always, takes an innovative approach to strategic creation, even on annual reports. In keeping with our famous S=Urge Principle, which puts story above all, Persona pioneered—amont other styles—the "magazine-format" annual report to improve reader-interest and position financial news. Persona developed award-winning annual reports for many public companies and even important policy documents for governments. And, of course, Persona pioneered the on-line annual report. Here is just a small collection, from a major cable company, Inmet Mining and others:



Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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