Annual Reports

Annual Reports and Policy Documents

Persona, as always, takes an innovative approach to strategic creation, even on annual reports. In keeping with our famous S=Urge Principle, which puts story above all, Persona pioneered—amont other styles—the "magazine-format" annual report to improve reader-interest and position financial news. Persona developed award-winning annual reports for many public companies and even important policy documents for governments. And, of course, Persona pioneered the on-line annual report. Here is just a small collection, from a major cable company, Inmet Mining and others:

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