[ult_blockquote align=”” cite=”” color=”545454″ bcolor=”” ]”The humble newsletter. Didn’t it die a slow death at the metaphorical hands of corporate blogs and other online communication tools? The short answer is: no. The longer answer: the newsletter has evolved. Stakeholders must be informed, and universally the newsletter is the number one choice.”[/ult_blockquote]
The key thing to grasp about the humble newsletter is the difference between media and mission. A newsletter can appear in print, as a pdf version of the print version, as an accessible pdf, as a blog, as an online magazine, or any number of formats. The important consideration is mission.
We advocate calling a newsletter a newsletter, regardless of the method of printing or distribution. It’s literally a letter conveying news to your stakeholders. We also advocate branding your newsletter, and bringing its content up to the level of a genuine editorial magazine—to avoid unsubscribes and keep your reputation as a credible informer intact. Newsletters inform, rather than sell. They build relationships, rather than convince. Newsletters should be anticipated and respected, not thought of as a nuisance obligation.
Contact Persona to help you develop a newsletter that will actually contribute to your bottom line and grow your reputation with all your stakeholders.