[ult_blockquote align=”” cite=”” color=”545454″ bcolor=”” ]”The humble newsletter. Didn’t it die a slow death at the metaphorical hands of corporate blogs and other online communication tools? The short answer is: no. The longer answer: the newsletter has evolved. Stakeholders must be informed, and universally the newsletter is the number one choice.”[/ult_blockquote]




The key thing to grasp about the humble newsletter is the difference between media and mission. A newsletter can appear in print, as a pdf version of the print version, as an accessible pdf, as a blog, as an online magazine, or any number of formats. The important consideration is mission.

We advocate calling a newsletter a newsletter, regardless of the method of printing or distribution. It’s literally a letter conveying news to your stakeholders. We also advocate branding your newsletter, and bringing its content up to the level of a genuine editorial magazine—to avoid unsubscribes and keep your reputation as a credible informer intact. Newsletters inform, rather than sell. They build relationships, rather than convince. Newsletters should be anticipated and respected, not thought of as a nuisance obligation.

Contact Persona to help you develop a newsletter that will actually contribute to your bottom line and grow your reputation with all your stakeholders.


Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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