"The secret of success is constancy to purpose." —Benjamin Disraeli
Image equity is arguably the most important asset of a brand. Recognizable brand personas are critical to success in all markets, consumer, trade, niche, professional service or product.
To earn equity in brand, a comprehensive image guideline is critical. Consider it the super hero of your brand, rather than the rule enforcer. A carefully built corporate image guideline is inspiring, rather than punishing.
Not only is the development of corporate image guidelines essential, it must be treated with reverence.
Persona pioneered a systemized approach to image standards, more commonly known as Corporate Image Guidelines.
In the book, The Persona Principle (Simon & Schuster), authors Derek Armstrong and Kam Wai Yu wrote:
"Your plan, once established, must be treated as a set or rules that may never be broken." —The No-Compromise Factor, Chapter 5.
Persona's team of branders and strategists are the acknowledged experts in developing not only brand and identities, but also the all-important standards that provide the road map to brand success.