Corporate Image Guidelines

"The secret of success is constancy to purpose." —Benjamin Disraeli


Image equity is arguably the most important asset of a brand. Recognizable brand personas are critical to success in all markets, consumer, trade, niche, professional service or product.

To earn equity in brand, a comprehensive image guideline is critical. Consider it the super hero of your brand, rather than the rule enforcer. A carefully built corporate image guideline is inspiring, rather than punishing.

Not only is the development of corporate image guidelines essential, it must be treated with reverence.

Persona pioneered a systemized approach to image standards, more commonly known as Corporate Image Guidelines.

In the book, The Persona Principle (Simon & Schuster), authors Derek Armstrong and Kam Wai Yu wrote:


"Your plan, once established, must be treated as a set or rules that may never be broken." —The No-Compromise Factor, Chapter 5.


Persona's team of branders and strategists are the acknowledged experts in developing not only brand and identities, but also the all-important standards that provide the road map to brand success.


Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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