From adventure hat companies to Ontario Tourism packages to network products to RSPs—the catalogue becomes a powerful tool for market success when guided by the experts at Persona. A print catalogue is not inexpensive to reproduce, and often it is needed in the sales channel or by the marketing teams. Some innovative Persona catalogue solutions:
- For the Ontario government, the amalgamation of dozens of publications into four trip planners, tour-planning catalogues distributed in high volumes to targeted tourists in the United States. This tactic became so popular, advertising space was sold in its pages
- D-Link Networks "Link for Less" catalogue, designed to educate existing channels into selling beyond the hubs and switches, helped drive millions in sales.
- For Parktown hats, Persona helped develop brands and concepts for Lonix Adventure Hats. The catalogue became the tool for penetration into retail channels.
- For Merrill Lynch, the award-winning RRSP Within Reach Catalogue that helped take the fund well past its goals.
Catalogues, in our world, are a servant to broader goals, not a mandatory tactic. Just because the sales channel needs a catalogue is no reason to settle for a tool that does not immediatlye drive brand goals.