Advertising Creative

Business without advertising is like a play without an audience. It may be great, but who will know? You must be visible to succeed. Visible in a special way that your audience will respond to. Persona advertising gets noticed and gets results.

Persona does not believe in chance. Every detail of business, we believe, should be planned for maximum advantage.

To win the war that is marketing, an effective strategy depends on knowledge. We do not create advertising for clients until we know exactly what needs to be done. The Persona team are the experts in helping businesses find their uniqueness, shaping their unique message for their target audience, and delivering it where it needs to go.

A key to the effectiveness of Persona-developed advertising is the principal of S=URGE: brevity, urgency, and repetition.

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