The Richmond

The fun of downtown living in a big multi-cultural city: that’s the story of Tridel’s The Richmond. Come one, come all. A diverse downtown cosmopolitan community: Gays, straights, young, old. We developed the concept for the first-ever secure underground bycicle garage in a condo. We designed/built a stunning cosmo sales office. Our multi-award winning sales kit tells the story with cool design and trendy comic book–style graphics. The results? The building sold out in months.

Your ideas alone made the difference.” Tridel

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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