HBI College

In the competitive career college field, HBI has always placed among the top choices for second career education. Determined to be number one, HBI worked with Persona to create the ultimate Hero Power Persona for HBI, following Persona Principle methods.


HBI’s clever logo carries the flavour of solidity and leadership but with a touch of “technology” flare.

The logo is rendered in brown and red, the colour palette of the Hero Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Hero Power Persona is chosen because HBI leads with innovative methods of teaching and a state-of-the art campus.

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