Award-winning logo for American high-tech manufacturer. emphasized “made in America” pride together with design simplicity to convey superior solutions.’s name, also developed by Persona, emphasized the online-selling distribution. now sells computers, network products and software solutions online to thousands of clients. Persona also developed the Amer website and online shop solution, catalogues, brochures and advertising.

The logo is rendered in blue and red, the colours of the Hero Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Hero Power Persona is chosen because Amer leads with innovative products and a unique online shop experience.

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