Cleverly capturing the all-seeing eye, CCNS’s Persona-developed logo is meant to strikingly convey “The Information Place”. The logo helped the company build quick awareness in a competitive field.
The logo is rendered in black and red, the colours of the Hero Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Hero Power Persona is chosen because CCNS leads with innovative methods.