A comfortable, earthy look for health food store. Appletree Natural Foods focuses on organic and natural healthfoods and supplements. The store needed the same organic and welcoming image.

The logo is rendered in natural colour palettes, the tones of the Buddy Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Buddy Power Persona is chosen because Appletree leads with friendly service and a truly caring shopping experience.

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