Hoover & Nebrig

Hoover & Nebrig, leading IT consultants, needed a logo and brand identity that reinforced their leadership in the industry.  The colours of royal puple and gold signify Expert Power Persona.


The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Expert Power Persona is chosen because Hoover & Nebrig leads with unparalelled expertise.