One of the most upscale condominums in the Toronto area, Governor’s Hill from Tridel required an elegant yet understated “luxury” logo. The Persona solution was an instant classic, and helped sell the condominum out in record time when combined with Persona’s advertising, elegant collateral and the tagline “Magnificent Obsession.”
The logo is rendered in green and gold, the colours of the Emperor Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Emperor Power Persona is chosen because Governor’s Hill was a home for only a select few wealthy residents.