Named by Persona after the Freedom series space program from NASA, freedom9 (lower case f, no space) became a leader in a short time in the very specialized niche of email-archiving and enterprise server and security solutions. They are among the top players servicing the education industry, and dominate in other niches.
The logo was designed in the rich colour palette of Simpatico Power Persona, mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Simpatico Power Persona is chosen because freedom9 leads with customized solutions focused on customer needs.