Regional Cable Systems operates the largest cable network, spanning all of North America, mostly operating in small regional and rural towns. Although large in scope, each town system was small. A new logo was designed to help raise awareness of this national player in cablesystems. The Persona-designed logo and corporate identity built on the Buddy Power Persona.
The logo is rendered in vivid colours, the palette of the Buddy Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Buddy Power Persona is chosen because Regional Cablesystems leads with friendly service.