Profile Investigation

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A leading private investigation firm needed to brand for a growth strategy. This award-winning logo emphasizes Profile Investigation’s Expert Power Persona, with clever use of fingerprint, emphasis on the word PRO.

The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Expert Power Persona is chosen because Profile Investigations leads with years of expertise.