Profile Investigation

A leading private investigation firm needed to brand for a growth strategy. This award-winning logo emphasizes Profile Investigation’s Expert Power Persona, with clever use of fingerprint, emphasis on the word PRO.

The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Expert Power Persona is chosen because Profile Investigations leads with years of expertise.

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Copyright 2017, all rights reserved. Blog posts may be excerpted and linked with credit. Persona, The Persona Principle, and Blogertize are all trademarks. Website subject to terms of use. Design by Persona Corp.

 

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