Amer.com

Award-winning logo for American high-tech manufacturer. Amer.com emphasized “made in America” pride together with design simplicity to convey superior solutions. Amer.com’s name, also developed by Persona, emphasized the online-selling distribution. Amer.com now sells computers, network products and software solutions online to thousands of clients. Persona also developed the Amer website and online shop solution, catalogues, brochures and advertising.

The logo is rendered in blue and red, the colours of the Hero Power Persona mapped out in Persona’s famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Hero Power Persona is chosen because Amer leads with innovative products and a unique online shop experience.

 

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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