We literally wrote the book on brand—The Persona Principle. With more than two decades of expertise, we can help your brand become a powerful asset.


Persona’s team are experts in helping businesses find their uniqueness, shaping their targeted message, and delivering it where it needs to go.

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Great design ideas are a union of creative and strategic thinking. Find out how powerful a great idea really is with Persona’s award-winning team.


The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing  mix should include Blogertizing: online strategies that focus on becoming a publisher.


It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.


Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.

More than met our expectations. We all feel we received top value for our money.

Marshall Macklin Monaghan

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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Special Recent Posts

Does your brand have multiple personality disorder?

Does your brand have multiple personality disorder?

Why your brand should have only ONE personality —– and other lessons from the top ten worldwide brands such as Apple, Google, Microsoft and Coca Cola. The human ego and personalit[...]

When is a Tweet not a Tweet?

When is a Tweet not a Tweet?

Persona Profile: Hall of Fame Personas: The Most Famous Brands Facebook. Twitter. YouTube. Fedex. Kleenex. Xerox. Escalator. Alka-Seltzer. Coke. These brands have become synonymou[...]

Overcome the Biggest Obstacle to Successs with Persona Principle

Overcome the Biggest Obstacle to Successs with Persona Principle

    This quote is the most often cited excerpt from the now-classic business marketing book. It remains an absolute and inviolable truth today—social online[...]