The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing mix should include Blogertizing: online strategies that focus on becoming a publisher.
It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.
Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.
The Persona Approach
Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.