Perhaps the single most powerful accomplishment in PR terms is success in “source building.”
The goal of a long term Source-Builder campaign is to make the media aware of your expertise as a voice for your industry. By becoming the “go to” voice of mainstream journalists, if done right, a brand voice becomes the effective authority for the niche.
Journalists, in a hurry to feed a news cycle look for authorities. They need that voice quickly. News is a competitive, real-time industry.
Many journalists have expansive networks and know who to call, but all journalists need new sources, either to feed stories on areas not previously covered, of to inject a new voice.
Persona’s Source-Builder PR, integrated with other PR methods, is the ideal tool for this.
Learn more about Persona’s Source-Builder. Contact us for a proposal.