In 1993, Persona invented the animated online trailer which became widely known as the "book trailer" due to its popularity with book publishers. It has been widely copied around the world since then, especially since the mid-nineties when software and technologies made a big leap forward. The original trailer, for the novel Song of Montségur, became well known as a benchmark among trailers.
Today, Persona clients enjoy this low-investment high-impact tool on their websites, in social marketing, for event videos (see Honours and Awards video) and—as in the case of Jameson Bank (see below)—as low-cost TV spots. Click any trailer below to view: