Online Ads

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Most of us understand intuitively—and research supports this view—that online marketing is already more important than all of television, radio and print put together for some industries. Reaching targeted audiences via the internet goes beyond our famous S=Urge Principle—telling a story quickly—and requires a vast array of strategic skills.

With an overwhelming preference among audiences for spending time on the internet, the world wide web creates its own issues: credibility, finding audiences, and interacting socially.

Persona leads the way again with its famous Blogertize methodology.

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