Mister Safety Shoes


Our client needed a fashion brand logo that would stand apart from its competitors as heroic and safe. Together with a new slogan from Persona — “Making it easy to be safe — the new logo updated the venerable company, a brand people have trusted since 1950. Stability, safety, and timelessness were important themes.

Use of red and black, heroic and striking positioning, strong typography, and an symbolic “man” icon, the new logo and slogan are critical to a company who fields a fleet of mobile retail stores in trucks, together with a growing chain of retail outlets.

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