Our client needed a fashion brand logo that would stand apart from its competitors as heroic and safe. Together with a new slogan from Persona — “Making it easy to be safe — the new logo updated the venerable company, a brand people have trusted since 1950. Stability, safety, and timelessness were important themes.
Use of red and black, heroic and striking positioning, strong typography, and an symbolic “man” icon, the new logo and slogan are critical to a company who fields a fleet of mobile retail stores in trucks, together with a growing chain of retail outlets.
View our logo case studies:
- Amer.com technology company
- Anderson Lyall Consulting Group
- Appletree Natural Food
- Autism Canada
- Bogner’s Café Record Label
- Buy & Sell
- Castek Enterprise Software
- CCNS The Information Place
- Comvestigate
- My Decker Capitals
- freedom9
- Governor’s Hill, affluent condominum from Tridel
- HBI College
- Hoover & Nebrig Consulting
- INFO
- LIFT Award
- LSF
- Paris Air Show
- Profile Investigation
- Regional Cablesystems
- The Richmond, downtown living from Tridel
- School Voyageurs
- Smart Vitamins from Jamieson
- Urban Warrior
- Voice IQ software
- Winston Academy
- World Preferred