We first developed the Five Power Personas in 1992, based on extensive brand research. You could think of Power Personas as archetypes, personalities, or just a brand’s “sticky positioning” in a niche. We call this “sticky positioning” because […]
We first developed the Five Power Personas in 1992, based on extensive brand research. You could think of Power Personas as archetypes, personalities, or just a brand’s “sticky positioning” in a niche. We call this “sticky positioning” because […]