Awareness of the EU’s new privacy regulations is low amongst non-EU countries. Even within the EU, only 38% of companies were ready for the new rules. Outside of the EU, the number is much lower. What many of …
Do non-European companies have to comply with GDPR; “increased territorial scope” makes compliance a must for many companies
Which is more important? Truth or Credibility?
Truth and honesty are vital in business, right? Right. On the other hand, first impressions count. What happens when your true claims are unbelievable — as is often the case with industry-changing innovations? What happens when it takes …
The five Power Personas of brand, and why you should own one.
We first developed the Five Power Personas in 1992, based on extensive brand research. You could think of Power Personas as archetypes, personalities, or just a brand’s “sticky positioning” in a niche. We call this “sticky positioning” because …
The five Power Personas of brand, and why you should own one. Read More »
Does your brand have multiple personality disorder?
Why your brand should have only ONE personality —– and other lessons from the top ten worldwide brands such as Apple, Google, Microsoft and Coca Cola. The human ego and personality is a complex and fragile construct, …
Does your brand have multiple personality disorder? Read More »
