Analytics

Credibility is mission one in public relations, although exposures to audiences and qualified traffic are also important. The best indicators of success in public relations are detailed analytics. Persona’s method requires real-time analytics to drive evolving real-time campaigns. For clients, we report on:

  • Total impressions by campaign, week, month, region and media
  • News pickups
  • Social media pickups
  • Traffic to target websites or pages
  • Engagement activity on seeded links
  • Representative clips (press clips) and online links.
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