Websites

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Nothing has so profoundly affected the way we live as the Internet has. Everyone, it seems, is “on the Web” in one way or another—having one’s own Web site, sharing on a social networking site, blogging. It’s how the world stays in touch, and it’s constantly evolving, revealing new opportunities to reach one another. Smart marketers know a good thing when they see it.

 

“You are very original, dynamic, thought-provoking.” —Nabisco

 

Since trust is the main decision factor in most purchasing intentions, it is important to understand where people go to find trustworthy information. If they have an interest, this research from Harris Interactive, indicates they will go to the brand website first.
Since trust is the main decision factor in most purchasing intentions, it is important to understand where people go to find trustworthy information. If they have an interest, this research from Harris Interactive, indicates they will go to the brand website first.

The website has become the anchor for most brands in marketing terms. By this we mean, regardless of the media used to reach audiences—magazines, print, TV, online—ultimately, the main destination for that audience will be the website of the brand. Before making any purchasing decision, research indicates most people will visit the website of the brand:

As little as ten years ago, toll free phone numbers, catalogues, storefronts and brochures were all more important than the website. Today, the website is always the first consideration.

Persona’s approach to building websites is unique. We focus on the story to be told. We write the story from the audiences perspective. Only then, do we map out the website navigation, design the exciting branded graphics and worry about important things such as search engine optimization. Story is the most important single factor.

In telling the story, as with all forms of marketing, the unique story must be told upfront. In story terms, this is the “hook.” In marketing terms, this is what differentiates you. Importantly, as with all great marketing, it should be a story told in a few choice words that express that difference—and the personality of the brand.

Contact Persona for a no obligation audit of your current website (or website needs if you don’t have a current site).

 

 

 

 

 

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Copyright 2017, all rights reserved. Blog posts may be excerpted and linked with credit. Persona, The Persona Principle, and Blogertize are all trademarks. Website subject to terms of use. Design by Persona Corp.

 

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