"Kam and Derek’s dedication to their profession and desire to please the client makes for a winning combination. Always inspired, always on time, I am consistently delighted with the end product and would highly recommend Persona’s services to any business, large or small, that is looking to take their marketing and design to the next level."
—Elaine Lurie, Ministry of Health and Long-Term Care
One of the main reasons our clients return year after year is our hands-on principal approach to their work, ensuring inspired solutions to problems, highest level of expertise and management of complex projects.
Although we assign core teams to projects, our hands-on principals work directly on every client project. Leading our team of diverse writers, strategists and designers, our principals are:
- Creative Director: Kam Wai Yu, principal
- Director of Public Relations and Social Media: Derek Armstrong, principal
- Editorial management: James McKinnnon, editor-in-chief.