Editor-in-Chief James McKinnon

  • Graduate of the University of Toronto, English language and Literature; two years graduate
  • studies, Pontifical Institute of Medieval Studies
  • Taught English and Academic Upgrading at George Brown College, 1974—1990
  • Studied editing, Ryerson University, 2006
  • Senior copywriter, Persona Corp. 1988 to present; having worked widely in all media—print, broadcast, internet—in consumer and business-to-business
  • advertising, corporate (annual reports, brochures, web content) public relations, print journalism (LINK Magazine, Switch Magazine)
  • Extensive experience providing content for a dozen ezines covering a range of areas, including finance (Canadian Money Magazine), engineering (Engineered Design Weekly), pop culture (Films and Books) and lifestyle (Advance)
  • Editor-in-Chief Persona
  • Extensive experience in production management, including print and radio production



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Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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