How credible content and Blogertize’s push-pull online strategy can help you grow your business.

Your audience—your customers, clients, investors, stakeholders—get their information and news the same way as you do. It is statistically likely they find that information online. The majority of us get our news and features online—59 per cent of us, according to Pew research. According to World Bank Data, 80 per cent of North Americans search their information on all topics online.


For this compelling reason, an increasingly important option in your marketing mix should include online strategies that focus on you or your brand becoming a publisher. This method, pioneered by Blogertize and Persona Corp in 1997, is the gold standard of branded online publishing, and helps you earn audiences, rather than buying them through media advertising.

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Errors and Omissions Excepted (E&OE). Blogertize is not liable for any errors or omissions. No promise, implied promise or offer is made on this website. IMPORTANT: No advice is offered or given in this article or this website. NO PROMISE of PERFORMANCE IS MADE. Case studies and statistics are illustrative only, based on past cases and histories, and may not indicate future performance. Please refer to our Terms of Use Page.

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