World Preferred

World Preferred, a competitor to ISO, needed a credible enterprise-oriented image. Persona’s strategist identified the “Expert Power Persona.” Based on this analysis, the muted, corporate image of World Preferred emerged as the choice after presentation of several concepts.

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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