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<!--Generated by Squarespace Site Server v5.0.0 (http://www.squarespace.com/) on Wed, 20 Aug 2008 09:48:31 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Persona Invented the Novel Trailer, Book Video and Product Animated Trailer in 1988 and Continues to Lead with Creative and Innovation.</title><link>http://personaco.com/trailer/</link><description>Persona Invented the Novel Trailer, Book Video and Product Animated Trailer in 1988 and Continues to Lead with Creative and Innovation.</description><copyright>Copyright Persona Corp. All Rights Reserved</copyright><language>en-US</language><generator>Squarespace Site Server v5.0.0 (http://www.squarespace.com/)</generator><itunes:category text="Arts"><itunes:category text="Design"/></itunes:category><item><title>In 1988 We Invented the Trailer for Books... It's Not Just for Novels Anymore!</title><dc:creator>PersonaPrinciple</dc:creator><pubDate>Sun, 30 Mar 2008 18:37:16 +0000</pubDate><link>http://personaco.com/trailer/2008/3/30/in-1988-we-invented-the-trailer-for-books-its-not-just-for-n.html</link><guid isPermaLink="false">105970:2143062:1725216</guid><description><![CDATA[<p> </p> <p> </p>     <p>The animated product trailer is more important than ever, now that the Internet is the most popular medium, <a href="http://personaco.com/personas-famous-research-studi/">dramatically more appealing than television and print according to a poll survey of 10,800 North Americans</a>. <a href="http://personaco.com/contact-persona-corp/">Contact us to find out how to create your own product, book, novel or service trailer for your blog, website, publicity or online ads.&nbsp;</a></p>     <h3>Bring Your Product, Service or Book To Life&nbsp;</h3>     <p>Visual and audio stimulation account for the trailer's blossuming popularity. Imagine your product or book or service brought to life by our master creative director Kam Wai Yu, the creator of the trailer back in 1988. Take a few trailers for a spin to see what we mean.</p>         <hr /> <h3>A Product Trailer &mdash; Freedom 9!&nbsp;</h3>     <p>Click on the screen below and wait for a moment to view the 90 second trailer for Freedom 9.<br />     </p>         <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="355"><param name="movie" value="http://www.youtube.com/v/t6J9wM1uWlQ&hl=en" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="http://www.youtube.com/v/t6J9wM1uWlQ&hl=en" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="355"></embed></object>         <hr /> <h3>Novel Trailer or Book Video &mdash; Where it All Began!</h3>    <p>In 1988 we developed the first ever book trailer for Song of Monts&eacute;gur. Since then, our creative director has developed arguably the best trailers in the industry. Take one for a spin below by clicking on the image (wait a few seconds for the load) &mdash;&nbsp;</p>      <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="355"><param name="movie" value="http://www.youtube.com/v/eEtAmR0OuaY&hl=en" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="http://www.youtube.com/v/eEtAmR0OuaY&hl=en" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="355"></embed></object>       <hr /> <h3>Services Need Trailers Too &mdash; Leading Girls Award for Ontario Government</h3>  <p>Click to play!&nbsp;</p>   <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="355"><param name="movie" value="http://www.youtube.com/v/MZ_uqV0EEk8&hl=en" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="http://www.youtube.com/v/MZ_uqV0EEk8&hl=en" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="355"></embed></object> <hr /> <p><strong>How To Use Your Trailer</strong></p> <p>After the experts at Persona develop your own award-winning animated trailer, there are many ways to use this wonderful tool&mdash;</p> <ol> <li>Take advantage of the popularity of the internet by posting it EVERYWHERE &mdash; in blogs, on websites, even embedded in your emails</li> <li>Drive traffic to your websites by seeding the trailer on forums, in blogs, podcasts, or your banner ads</li> <li>Use as a sales introduction tool to improve close ratios</li> <li>Build a social network on YouTube, Myspace and Facebook to drive qualified people to your sites</li> <li>Stand out from your competitors with a unique internet animated trailer</li> <li>Use at events on big screens to introduce your service, book or product</li> <li>Use in your news releases online</li> <li>Use in your powerpoints and online presentations. <br /> </li> <hr /> </ol> <h3>How to Develop Your Own Trailer</h3> <p>Although the software exists to self-help your own trailer, for professional applicatons &mdash; products, services and books developed as a business model &mdash; professional trailers are important to results. Not only do the experts at Persona know how to create the trailer cost-effectively, we can show you how to use the tool to generate qualified business, awareness and results. <a href="http://personaco.com/contact-persona-corp/">Call us for information.&nbsp;</a></p>]]></description><wfw:commentRss>http://personaco.com/trailer/rss-comments-entry-1725216.xml</wfw:commentRss></item></channel></rss>