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Ontario Tourism

As Agency of Record for Ontario Tourism, Persona completely revamped their publications program, reducing the number of separate publications and redesigning from the ground up. Popular "trip planners," loaded with colour photography, travel tips, easy-to-use camping and attractions locators, replaced a dozen dull booklets that had been used for years. For the first time ever, government publications sold ad space to offset production costs. Another Persona innovation.

"On behalf of the Ministry of Tourism, congratulations. Incredible work." Ontario Tourism

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