Smart Vitamins

Smart Vitamins from Jameson are a “smart” choice in nutrition. Formulated as a multivitamin, with a proprietary formula of herbs and natural supplements for “brain power”, Smart Vitamins carved out a new niche for one of the world’s largest “vitamin” companies.

With the tagline “Concentration • Alertness • Energy, and audiences as diverse as busy students, executives, scientists and other “brain power” people, the vitamin as “ampules” or as gel caps, in a box format to give it a distinctly unique look.

The Persona branding was lively, energetic, in keeping with the mission of the brand.

 

 

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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