Smart Vitamins from Jameson are a "smart" choice in nutrition. Formulated as a multivitamin, with a proprietary formula of herbs and natural supplements for "brain power", Smart Vitamins carved out a new niche for one of the world's largest "vitamin" companies.
With the tagline "Concentration • Alertness • Energy, and audiences as diverse as busy students, executives, scientists and other "brain power" people, the vitamin as "ampules" or as gel caps, in a box format to give it a distinctly unique look.
The Persona branding was lively, energetic, in keeping with the mission of the brand.
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