The cause-oriented Simpatico Persona is the persona of choice with business and political evangelists. The power of Simpatico lies in the flexible character technique. The evangelist sells his cause at every opportunity by modifying the pitch to be sympathetic with the audience receiving the message. The Simpatico Persona is also known as the Chameleon Persona. The Simpatico Persona is one of the most dynamic of the Power Personas. It demands religious fanaticism – a sense of real cause. The cause can be the goals of the company. Often the evangelism is limited to the extravagant culture of the company. Macintosh, from Apple Computer, is a clear example of the Simpatico Persona. The brand Macintosh has a strong culture that is religiously maintained in all marketing strategies. Even the staff is indoctrinated with the elaborate corporate culture. You might consider Simpatico Persona if:
You are a team-oriented venture with enthusiastic participants. You are capable of living the created culture. You believe absolutely in the benefits of your service or product. You are evangelical about your cause.The characteristics of Simpatico Persona are:
Genuine enthusiasm for the venture. A total cultural environment within the venture. A strong sense of cause (fund-raising ventures can benefit from Simpatico). An audience-oriented culture that is flexible to the needs of clients. A customer-service-oriented venture.]]>