Top of Mind Tip for Business

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The most important review you can make of your business involves all of your identifying factors. Have you captured top-of-mind status in your target audience? If not, why not? How many of your prospects know your company or brand name? Nothing is more important than name recognition. Your salespeople have a tough credibility sell if they cold-call a prospect who has never heard of you. Is your company name easy to say and remember? Without recall, you'll never achieve top-of-mind status. And you'll never achieve recall without an easy name. Is your logo simple, clear, impactful? All of these elements affect the visible manifestations of the identity of the living creature that is your venture. Encourage a culture among your employees. Involve your clients in this culture through marketing. Do everything you can to separate your venture from your competition, so that your venture lives in your audience's mind.