Using Consultants in Business and Marketing

---

Rely on the very best image doctors and consultants. Any skill that you do not possess at the highest levels, you must acquire. It is less expensive to acquire specialized expertise through consultants than through internal development. Hire only the best ad agencies, programmers, marketing consultants, accountants, doctors, and lawyers. You deserve the best advice possible - and it is almost always worth the price. The Persona Planning Process will allow you to save considerable time and money through self-help research and analysis. Execution of your plans, for areas outside of your normal expertise, are best handled by specialists.