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PersonaPrinciple.com

Rodenstock

Rodenstock eyewear is known throughout the world and has a high reputation for quality and innovation. A conservative look with the name and company logo prominently featured suited this ad campaign introducing new products.

The S=Urge Principle at its best: a story in three words or less.

High-end photography and a minimalist approach best tell the story of Rodenstock quality and its appeal to discriminating eyewear users.