
Rodenstock
Rodenstock eyewear is known throughout the world and has a high reputation for quality and innovation. A conservative look with the name and company logo prominently featured suited this ad campaign introducing new products.
The S=Urge Principle at its best: a story in three words or less.
High-end photography and a minimalist approach best tell the story of Rodenstock quality and its appeal to discriminating eyewear users.






