The Richmond
Tridel's The Richmond is a lifestyle. Persona developed the slogan "Built for Life" for Tridel, applied to every Tridel project. Built for life. Your life. Built for lifestyle. Built to last a lifetime.
The Richmond's persona is all about downtown chic. Downtown life. The ultimate expression of lifestyle. The Richmond's logo is built on the concept of a hopeful future, with the near-halo effect around a glowing gold art-deco building.
The logo is rendered in glowing gold and a halo of blue, the colours of the Buddy Power Persona mapped out in Persona's famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Buddy Power Persona is chosen because The Richmond leads in friendly lifestyle.
View our logo case studies
- Amer.com technology company
- Appletree Natural Foods
- Autism Canada
- Bogner's Café Record Label
- Castek Enterprise Software
- freedom9 internet security and email archving
- Governor's Hill, affluent condominum from Tridel
- HBI College
- Hoover
- Profile Investigations
- Regional Cablesystems
- The Richmond, downtown living from Tridel
- School Voyageurs
- Voice IQ software
- Winstom Academy
