The syndicated Persona study indicated:
•  INTERNET — 36.4% "Can't live without internet" — 23.7% "LOVE Internet surfing" — 22.5% "regularly Internet surf": totaling 82.6%
• BOOKS — 30.6% "Can't live without books" — 23.4% "LOVE books" — 20.9% "Read regularly": totaling 74.9%
• TV — Only 18.4% "Can't live without TV" — 29% "LOVE TV" — 30.5% "Watch regularly totaling 77.9%
If we look at the topline indicators, the “can’t live without” ratings,

Internet is the most important with 36.4%:
• 36.4% “can’t live without internet”
• 18.4% “can’t live without TV”
• 16.3% “can’t live without newspapers”
• 16.1% “can’t live without magazines”
• 10.6% “can’t live without television sportscasts”

Other Media Data 

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