Print Advertising
Pundits suggest the demise of print advertising. The cited reasons are normally growing share of audience time invested in internet, television and radio—in that order. But nothing replaces the long-term equity value of a solidly placed magazine ad or newspaper ad for targeting and recall.
The high cost of media space means Persona's famous "S-Urge Principle"—telling a story as quickly as possible to create the "urge" to buy—is absolutely critical to results. Story-telling is the ultimate art in advertising. If a story can be told in ten words or less, it's a big win. For the big story, where a real tale is spun, brevity, impact and clarity are absolutely as vital as superb creative.
This is why Persona became recognized as leaders in print-advertising. Our unparalelled skills at "telling the story quickly" and with clarity is critical to results, recall and equity-value. Try the "less is more" approach of Persona to generate genuine results from your campaigns.
See the S-Urge Principle in Action
Click on any case study to view print ad campaigns that worked—quickly!
