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PersonaPrinciple.com

Persona PR


Credibility is driven by unbiased reach to audiences, normally media coverage. To effectively grow requires a strategic/creative blend, solid contacts, and—most important of all, a key Persona strength—the ability to tell a story. S=Urge at work again.

Persona publicity campaigns include “expert appearances” on TV, talk radio interviews and real news stories.

Persona Publicity resulted in billions of gross reach hits on
• Larry King Show
• CBS 60 Minutes
• Dr. Phil
• Today Show
• Good Morning America
• Geraldo
• MSNBC News (various)
• FOX News
• CBC TV News
• CFTO



Persona Publicity resulted in billions of gross reach hits on/in

• 1010 CFRB
• 680 News
• Globe and Mail
• Toronto Star
• Toronto Sun
• National Post
• People Magazine
• Entrepreneur Magazine
• StarWeek
• CA Magazine
• Advisor’s Edge
• Canadian Business
• Canadian Living
• CBC TV News
• CFTO

Event Tie-Ins
• Sick Kids Telethon
• Childrens Book Awards
• Genie Awards
• Gemini Awards