
Persona PR
Credibility is driven by unbiased reach to audiences, normally media coverage. To effectively grow requires a strategic/creative blend, solid contacts, and—most important of all, a key Personastrength—the ability to tell a story. S=Urge at work again.
Persona publicity campaigns include “expert appearances” on TV, talk radio interviews and real news stories.
Persona Publicity resulted in billions of gross reach hits on
• Larry King Show
• CBS 60 Minutes
• Dr. Phil
• Today Show
• Good Morning America
• Geraldo
• MSNBC News (various)
• FOX News
• CBC TV News
• CFTO
Persona Publicity resulted in billions of gross reach hits on/in
• 1010 CFRB
• 680 News
• Globe and Mail
• Toronto Star
• Toronto Sun
• National Post
• People Magazine
• Entrepreneur Magazine
• StarWeek
• CA Magazine
• Advisor’s Edge
• Canadian Business
• Canadian Living
• CBC TV News
• CFTO
Event Tie-Ins
• Sick Kids Telethon
• Childrens Book Awards
• Genie Awards
• Gemini Awards






