SInce 1988, Persona Think Tank has pursued research that breaks through into new business and marketing innovations. Hundreds of clients have used Persona Think Tank data in their Persona Plans and CogniMATRIX Plans — or in fabulous award-winning Persona creative projects.

But the data costs nothing. We publish excerpts of the data freely online as of two years ago. Watch Persona Think Tank for our monthly syndicated studies. You'll be surprised what you'll learn.

Of course, nothing beats the Internet, a fact we've argued for years.

As always, Persona leads in new innovations in these areas, and Internet marketing via our proprietary Blogertize methods have built entire companies on low-cost internet marketing. So, here are some high level findings from a National Persona Syndicated Study covering all states.

Model — Online by invitation, randomized email invitation, sample size 10,800

Accruacy — plus or minus 0.2%, 9 times out of 10

Some High Level Findings

• BOOKS — 30.6% "Can't live without books" — 23.4% "LOVE books" — 20.9% "Read regularly" totaling 74.9%
  
• TV — Only 18.4% "Can't live without TV" — 29% "LOVE TV" — 30.5% "Watch regularly totalling 77.9% but somewhat "less enthusiastic" than the book lovers
• INTERNET — 36.4% "Can't live without internet" — 23.7% "LOVE Internet surfing" — 22.5% "regularly Internet surf" totaling 82.6%

Good news for Publishers, and for Internet advertisers. It would seem that the Internet is the best way to get the word out on books, or even to advertise television.

Looking only at the "Can't live without it" ratings:

• 36.4% for Internet
• 30.6% for Books
• 18.4% for TV

Reality Television is not as popular as pundits would have us believe, with only 13.8% responding "Can't live without it."

Popular Online Destinations

• Amazon.com — 16.3% go often, 13.4% regularly, 44.4% sometimes — again supporting the popularity of books
• Ebay scores similarly with 18.9% often, 13.5% regularly and 44.8% sometimes
• Facebook scored lower than expected at 4.5% often, 2.7% regularly and 14.3% sometimes
• Myspace scored better at 12.3% often, 7.5% regularly, 28.1% sometimes
• YouTube held on at 8.9% often, 10.8% regularly, 41.4% sometimes
• Google scored highest, of course, at 39.6% often, 17.8% regularly and 34.5% sometimes

Persona invented Persona Plan and CogniMATRIX, two powerful analysis and planning tools used by hundreds of companies — with a 97.6% track record of success against client objectives.

Our data collection methods are proprietary and unique. Our  FREE web-published Data is only a small portion of our data, provided on this site as a reference tool and sample. It is important to realize that we share this data for reference online, and for our customers as a free resource. We also share this data in return for respondents participation. However, we retain copyright to all studies. Data may not be copied or used without permission. Contact us, to use our proprietary data.

 CURRENTLY ACTIVE STUDY

Please participate in this important PUBLISHER Syndicated Study. Some results will be posted on this site freely within a few weeks. You could win books by participating. Please click below to participate in the Tarot Deck Syndicated Publishing Industry Study.

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game

Last Week's Study

How Do You Like Your Coffee

Data Pending. Click on the link above to review data as it is posted.