Persona invented the novel trailer and book video in 1988! It's not just for books anymore!

PersonaPrinciple — Wed, 26 Sep 2007 21:34:59 +0000

Such a hullabaloo! If only we'd patented the idea! Entire companies have been built on this simple idea. Of course the very best marketing ideas are often the simplest ones. Persona created the first novel trailer (book video) in 1988 to celebrate and promote an historical trilogy, The Song of Montsegur. Several companies over the next decade jumped on the "trailer" bandwagon. It's a bit out of control! But Persona still does it best, as seen in these novel, book and product trailers. Click on any of the icons below to view. Be patient if you're not on broadband! Note: Most of these videos are for our client Kunati Books, who can claim the "first" in book videos, even though Persona's creative director Kam Wai Yu is the artist.

The Last Troubadour
Historical epic by Derek Armstrong
Three "unforgettable characters"—the Troubadour, the Templar and the Temptress—set out on a wild quest to avert a war by rescuing the Holiest of Relics from a Papal Crusading army. Armstrong seamlessly blends the history of the Cathar crusade and the Holy Grail with the development of tarot cards. Armstrong is the author of the critically acclaimed satirical "reality TV" thriller The Game. ISBN 9781601640109.

Truth or Bare A Crime Novel by Richard Cahill
A blackly funny crime novel about a lawyer who hates lawyers moving with the ease of a shark through the dingy bars and fantasy parlors where his clients do their dangerous dance of survival on society’s underbelly. ISBN 978-1-60164-016-1

Recycling Jimmy British Wit, a novel by Andy Tilley
An outrageous romp into "suicide for profit" and the darkest aspects of human nature, told with brilliant black humor and a zest for life. ISBN 978-1-60164-013-0.

Women of Magdalene Post Civil War Historical by Rosemary Poole-Carter
The women of Magdalene are dying and no one seems to care, least of all the haughty Dr. Kingston, the director of the genteel Ladies’ Lunatic Asylum. ISBN 978-1-60164-014-7.

On Ice A unique Road Trip with Red Evans
What do you get when you mix a corpse "on ice" in a kiddie pool in the back of a pick up truck, a wide-eyed farm boy and a flatulent dog? Don't miss this utterly charming road trip story.

The Game Satirical Thriller bashes Reality TV, by Derek Armstrong

And now for something completely different — a product trailer for Freedom 9 Technology:

bang BANG A novel by Lynn Hoffman

Mothering Mother A touching memoir by Carol O'Dell

Rabid A novel by TK Kenyon

The Secret Ever Keeps A novel by Art Tirrell

Shadow of Innocenced A Groovy Sixties Mystery by Ric Wasley

Toonamint of Champions Hilarious "golf" novel by Todd Sentell

Whale Song A novel by Cheryl Kaye Tardif

Honors and Awards Ontario — Trailers are not just for books!

Just for fun, the original 1980s trailer!

In 1988 Persona invented the novel trailer, book video and later spun this out to become "product trailers" Watch the excitement here!

Persona invented the novel trailer and book video in 1988! It's not just for books anymore!