What Problems Can the Persona Plan Help Solve?
Sep 26, 2007 at 09:05AM Did you know that only 26% of businesses write a marketing plan, and 58% of those that did not cited 'lack of expertise' as the main reason. We created Persona Plan to solve this, and related problems.
Problem:
Your brand has stopped growing and
competitors encroach on your territory.
Problem:
You cannot find investors for
your visionary new technology.
Problem:
Your advertising gets no results,
even when you spend millions.
Problem:
Your original concept cannot
find an audience.
Problem:
You know you need to do a marketing plan,
but don't have the time.
Problem:
You are coping with managing
your business, but not growing it.
Problem:
Your budget is limited and you get
no results from your marketing.
Problem:
You know you need a brand plan,
but don't have the expertise.
Problem:
Your venture capitalists told you that you
need to work on your marketing plan.
Problem:
You don't have a clear position or image for your company.
There are many ways to approach these problems – consultants, self-help books, experts, hard work, sweat capital, luck – but if you want to remove risk factors and reduce costs, you need a formulated, proven solution.
Solution:
Complete a Persona Plan.
